Sortable

Sortable is an advertising technology company providing header bidding and ad optimization solutions for digital publishers. It operates an intelligent ad mediation platform that connects publishers with multiple demand sources to maximize ad revenue. Sortable's technology automatically optimizes ad placements, formats, and demand partners based on real-time performance data and machine learning. The platform provides header bidding implementation that works across display, video, and native ad formats. It offers features like lazy loading, ad refresh, and viewability optimization to balance revenue with user experience. Sortable provides transparent reporting showing revenue by demand source, ad unit, and page, enabling publishers to make data-driven decisions. The company focuses on mid-sized publishers seeking sophisticated monetization without extensive technical resources or dedicated ad ops teams.