Teads

Teads is a global media platform specializing in native video advertising that integrates seamlessly into editorial content on premium publisher websites. The company pioneered the outstream video ad format, which displays video ads within article content rather than requiring dedicated video players. Teads works with major publishers worldwide to monetize content through non-intrusive video advertising that respects user experience. The platform uses programmatic technology to match advertisers with relevant content contexts, ensuring brand safety and viewability. Teads ads are designed to be mobile-friendly, viewable, and compliant with industry standards like Better Ads Coalition guidelines. The company provides advertisers with brand lift studies, attention metrics, and viewability guarantees to demonstrate campaign effectiveness. Teads operates a global marketplace connecting thousands of advertisers with premium publisher inventory, offering both managed service and self-service programmatic access through demand-side platforms and private marketplaces.