Amplitude

Amplitude is a powerful product analytics platform that helps companies understand user behavior, measure product performance, and drive growth through data-driven insights. The platform provides event-based tracking of user interactions across web, mobile, and server-side applications. Amplitude offers advanced analytics capabilities including funnel analysis, cohort analysis, retention tracking, and user path analysis. It features behavioral cohorts that segment users based on actions rather than static attributes for more meaningful analysis. The platform includes experimentation tools for A/B testing and feature flag management integrated with analytics. Amplitude provides real-time data processing and visualization through customizable dashboards and reports. It offers predictive analytics using machine learning to identify users likely to convert or churn. Amplitude is widely used by product teams, growth marketers, and data analysts for optimizing product experiences and user engagement.