Branch

Branch is a mobile linking and attribution platform that helps businesses create and manage deep links for mobile apps. It enables seamless user experiences by directing users to specific content within mobile apps rather than generic app homepages. The platform provides attribution tracking to measure which marketing campaigns, channels, or touchpoints drive app installs and in-app conversions. Branch supports deferred deep linking, where users who don't have the app installed are directed to the app store, then to the intended content after installation. It offers tools for creating contextual deep links, QR codes, and dynamic links that work across platforms, devices, and channels. The service integrates with major mobile analytics platforms, ad networks, and marketing automation tools to provide comprehensive user journey tracking.