Braze

Braze is a comprehensive customer engagement platform that enables personalized messaging across email, mobile push notifications, in-app messages, SMS, and web channels. It provides tools for creating sophisticated customer journeys with multi-step campaigns triggered by user behavior, preferences, and lifecycle stage. The platform features advanced segmentation capabilities that allow marketers to target specific user groups based on hundreds of attributes and behavioral signals. Braze includes real-time data processing that enables instant personalization and message delivery based on current user context. The solution offers Canvas, a visual journey builder for designing complex, multi-channel campaigns with branching logic and A/B testing. It provides comprehensive analytics and reporting to measure campaign performance, engagement, and conversion across all channels. Braze is widely used by mobile-first companies, consumer apps, and brands requiring sophisticated lifecycle marketing and customer engagement capabilities.