PathFactory

PathFactory is a content intelligence and activation platform that helps B2B marketers optimize content experiences and measure engagement throughout the buyer journey. The platform creates personalized content journeys by recommending relevant assets based on visitor behavior, interests, and engagement patterns. PathFactory tracks detailed content consumption metrics beyond simple page views, measuring time spent, scroll depth, and asset-to-asset progression. It integrates with marketing automation platforms and CRM systems to feed engagement data into lead scoring and nurturing programs. The platform enables marketers to create content hubs, microsite experiences, and resource centers without IT involvement. PathFactory is designed for B2B marketing teams seeking to demonstrate content's impact on pipeline and revenue while delivering more engaging, personalized content experiences to prospects.