Terminus

Terminus is an account-based marketing (ABM) platform that helps B2B companies identify, engage, and convert target accounts through coordinated marketing campaigns. It provides tools for account identification, advertising, sales intelligence, and measuring account engagement across multiple channels. The platform uses data and AI to identify high-value target accounts and track their engagement with marketing content. Terminus enables coordinated campaigns across display advertising, LinkedIn, web personalization, and email to reach decision-makers at target companies. It integrates with CRM and marketing automation systems to align sales and marketing efforts around target accounts. The platform provides analytics and reporting specific to account-based strategies, measuring account progression rather than just lead metrics. Terminus is widely used by enterprise B2B companies that focus on landing large accounts rather than high-volume lead generation.