Df
Advertising · 8th of 179

Websites using DoubleClick for Publishers (DFP)

www.google.com/dfp

We detect DoubleClick for Publishers (DFP) on 8,683 websites, 0.07% of the 12.6 million live sites we have crawled — and 1.5% of the 11,510 most popular, from techcrunch.com to theverge.com.

Free with a verified account · up to 3 samples a month · CSV or JSON · ranks, contact pages, e-mails

Live sites
8.7k
websites using it
Market share
0.07%
of the 12.6 million live sites we have crawled
Popular sites
1.5%
of the 11,510 most popular sites use it
Rank
#8
Of 179 in Advertising

Top sites using DoubleClick for Publishers (DFP)

Full list (8,683 sites) →
Ranked by popularity. Click a site to see what we know about it.
+8,673 more sites using DoubleClick for Publishers (DFP)

Filter by rank and language. Contact pages and e-mails included.

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Last scan = our latest crawl of the site.

Where it is used

From the domain extension, not from where the site is hosted.

.com
commercial
4,259
49%
.org
organizations
557
6.4%

Country domains

  • Hungary.hu297
  • Japan.jp196
  • United Kingdom.uk177
  • Brazil.br154
  • Australia.au134
  • Canada.ca129

Languages

  • English
  • Japanese
  • Spanish
  • French
  • Portuguese

DoubleClick for Publishers (DFP) at a glance

We detect DoubleClick for Publishers (DFP) on 8,683 websites, 0.07% of the 12.6 million live sites we have crawled. It ranks 8th out of 179 in the Advertising category. It is more common among the most popular sites: 1.5% of the top 11,510 use it (170), and 0.25% of the top 1.3 million (3,266). Sites using it often also use Google Publisher Tag, jQuery and PHP. Its main alternatives in Advertising are Google AdSense, Linkedin Ads and Google Publisher Tag. The sites using it are most often in English, followed by Japanese and Spanish.

Most popular sites: domains in the top 10,000 or the top 1 million of at least one public ranking (Tranco, Majestic, Open PageRank).

DoubleClick for Publishers (DFP), now known as Google Ad Manager, is an ad management platform for publishers to serve, manage, and optimize digital advertising. It provides tools for managing direct-sold ad campaigns, programmatic demand, and ad inventory across websites and mobile apps. The platform supports various ad formats including display, video, native, and rich media advertisements. DFP includes forecasting tools, yield optimization, and unified reporting across multiple ad sources. It enables header bidding integration, private marketplace deals, and real-time bidding to maximize ad revenue. The platform offers granular targeting options based on geography, device, audience segments, and custom criteria. Google Ad Manager is used by publishers, media companies, and content creators to monetize their digital properties efficiently.

Adoption over time

Live sites detected, monthly · LargerIO registry.

Jul 2026 · 8,282 sitesAug 2026 · 8,285 sitesSep 2026 · 8,286 sitesOct 2026 · 8,683 sites8,683 0 Jul 2026Aug 2026Sep 2026Oct 2026

Counts follow the sites we crawl. Our crawl grew sharply in October 2026, so part of that month's rise reflects coverage, not adoption.

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