Yandex.Direct

Yandex.Direct is the advertising platform of Yandex, Russia's largest search engine and one of the biggest internet companies in Europe. It provides pay-per-click advertising similar to Google Ads, allowing advertisers to display text ads, banner ads, and video ads across Yandex search results and partner websites. Yandex.Direct includes tools for keyword targeting, audience segmentation, and campaign optimization. The platform offers geotargeting capabilities, particularly strong for Russian and CIS markets, and integration with Yandex's analytics tools. It supports various ad formats including search ads, display advertising, and retargeting. Yandex.Direct is essential for businesses targeting Russian-speaking audiences and Eastern European markets.