Adverticum

Adverticum is a digital advertising technology platform that provides ad serving, management, and optimization tools for publishers and advertisers. The platform enables publishers to manage ad inventory, deliver ads across multiple channels, and optimize yield through various ad formats. Adverticum supports display advertising, video ads, mobile ads, and native advertising with targeting capabilities based on demographics, behavior, and context. The solution includes real-time reporting and analytics to track ad performance, impressions, clicks, and revenue metrics. Adverticum provides features for programmatic advertising integration, header bidding, and connection to ad exchanges and demand partners. The platform includes tools for ad trafficking, creative management, and campaign scheduling. Adverticum is primarily used in Central and Eastern European markets by publishers, media companies, and advertising networks looking for a comprehensive ad technology solution with regional support and localization.