Kevel

Kevel (formerly Adzerk) is an ad infrastructure platform that provides APIs for building custom ad serving and monetization solutions. The platform allows companies to create branded, native advertising experiences that match their product design and user experience. Kevel provides the core ad serving technology including decisioning, reporting, and management APIs that developers integrate into their applications. The platform supports various ad formats including display banners, native ads, sponsored content, and custom formats. Kevel handles complex targeting, frequency capping, and optimization algorithms while giving developers full control over the user experience. Use cases include internal promotion systems, sponsored listings in marketplaces, and retail media networks. The platform emphasizes first-party data usage and privacy-compliant advertising. Kevel is designed for companies that want to build their own ad platform rather than using third-party ad networks.