Smart Ad Server

Smart Ad Server is a European ad serving platform providing comprehensive advertising technology solutions for publishers and advertisers. It offers ad serving, programmatic monetization, header bidding, and yield management tools in a unified platform. Smart Ad Server emphasizes data privacy compliance with GDPR and other European regulations, making it popular among EU-based publishers. The platform supports display, video, native, and mobile advertising formats with advanced targeting and creative management capabilities. Smart Ad Server includes server-side header bidding technology to optimize programmatic revenue while reducing latency and page load impact. It provides detailed analytics and reporting on ad performance, revenue, and audience engagement. Smart Ad Server is commonly used by premium publishers, broadcasters, and digital media companies primarily in Europe seeking a privacy-compliant alternative to US-based ad tech platforms.